Up in the Sky Limited, a leading creative agency known for impactful storytelling, solidified its position as a top-tier industry powerhouse at the 2025 Lagos Advertising and Ideas Festival (LAIF) Awards. The agency delivered a stunning performance, taking home a total of 13 awards and securing the position of the 4th rated agency on the official medals table.
In a night celebrating creative excellence and innovation, Up in the Sky’s unique approach to brand narratives resonated with the grand jury. The agency’s haul included 3 Gold, 7 Silver, and 3 Bronze medals, spanning various categories that highlighted versatility in short form story telling, strategy, copy, and art direction.
The winning campaigns represented a diverse portfolio of clients, showcasing the agency’s ability to deliver results across different sectors. The award-winning work included campaigns for Paradigm Initiative, DANO, PZ Cussons and International Men’s Day
“We are incredibly honoured by this recognition from our peers and the LAIF jury. Finishing 4th on the medals table is not just a win for our creative team, but a testament to the trust our clients place in us,” said Oje Ojeaga, CEO/Chief Creative Officer at Up in the Sky Limited. “Winning 13 awards across such a diverse group of clients—from Dano to Paradigm Initiative—proves that when you combine brave ideas with strategic insight, the results speak for themselves.”
The LAIF Awards are Nigeria’s premier creative advertising event, recognizing creative excellence and distinctiveness in the industry. Up in the Sky’s dominant showing, particularly the 3 Gold and 7 Silver medals, underscores the agency’s commitment to raising the bar in the Nigerian marketing communications landscape.
Medal Summary
- Gold: 3
- Silver: 7
- Bronze: 3
- Total: 13
- Overall Ranking: 4th Place
This win at the LAIF Awards caps an already impressive year for the agency with prior wins at the Pitcher Awards 2025 with a Bronze award for Shi**est Mens Day, Best Human Rights Film for Paradigm Initiative’s “Whispers In The Wires” at the Berlin Shorts Festival 2025 in Germany, Gold for Paradigm Initiative “Whispers In The Wires” at Summit Creative Awards 2025 in the United States and Bronze for Paradigm Initiative “Whispers In The Wires” at African Short film Competition 2025 in the United States.
Speaking on a stellar year of wins locally and internationally, Idiare Atimomo, COO and Co-founder at Up in The Sky said “Our clients are really to be celebrated here. They continuously give us the leeway to express our creativity – and it shows in both the output and effectiveness. We are very thankful to have their trust.”
