The Wait – Dano Milk

For Arla Nigeria, they had a challenge launching their first evaporated milk product in the country in 2024. While Dano Milk is one of the most well known dairy products in the country, they would be playing catch up to the competition who had had years to attempt to corner the market with different evaporated milk offerings. So how do you launch a campaign when it’s so obvious you’re late? You lean into it! The “Taste The Dano Difference” campaign embraced our late arrival declaring that some things are worth the wait. Tapping the star power of Nigeria’s biggest box office actor, Funke Akindele, “The Wait” tv spot showcased the beauty of anticipation, excitement and satisfaction from getting something you’ve always wanted.