Na Glass Sure Pass – Coca-Cola

This nationwide grassroot campaign for the Coca-Cola company had one goal – to move the Nigerian public back to discover the joys of drinking Coke from glass bottles. Glass bottles continued to be more profitable for the client, easier to produce with less environmental impact compared to the prolific PET bottles. To do this, the agency created the catchy ‘Na Glass Sure Pass’ campaign, showcasing all the reasons we already know why the taste, feel and experience of a chilled bottle of coke is incomparable to anything else. The campaign caught fire, ensuring the retailers met their targets and reminding the general public why they fell in love with the ultimate refreshment in the first place.