Children are often the secondary victims of domestic violence. Project Alert Nigeria needed a campaign that would stop everyone dead in their tracks and think of what we were doing to our children.

The “Break the Cycle” Campaign delivered an unflinching look at the devastating effects of domestic violence – as told by children.  With materials created from a child’s perspective across print, video, radio, and digital media, this campaign kickstarted a national discourse of the impact of domestic violence on children.