The award winning team at Up in the Sky is celebrating a stellar performance at the prestigious Pitcher Awards Africa 2026, securing three Bronze awards across highly competitive categories. The wins underscore the agency’s commitment to impactful storytelling and bold, unconventional creative strategies.
“Whispers In The Wires” for Paradigm Initiative took home two Bronze awards in the Entertainment Film and Film Craft categories. Additionally, the “Favorite Tenant” campaign for MREIF x ARM Investment Managers was honoured with a Bronze in the Integrated Campaigns category.
The Pitcher Awards Africa is widely recognized as one of the most valuable benchmarking platforms for creative excellence on the continent, making this triple win a significant milestone for the agency.
Celebrating Bold Creativity and Brave Clients
Reacting to the wins, Idiare Atimomo, Chief Operating Officer at Up in the Sky, emphasized that the recognition is a testament to the power of shared vision between an agency and its partners.
“These awards are a massive win not just for us, but for the incredible clients who trust us with their brands,” said Idiareno Atimomo. “Great work doesn’t happen in a vacuum. It requires clients who are daring enough to push boundaries, embrace the unconventional, and approve bold work that truly connects. We share this honor with Paradigm Initiative and ARM x MREIF for having the courage to do interesting, impactful work.”
About the Winning Work
- “Whispers In The Wires” (Paradigm Initiative): A compelling short film that masterfully blends entertainment with digital rights advocacy, securing its place as a standout piece in both Film Craft and Entertainment Film.
- “Favorite Tenant” (MREIF x ARM Investment Managers): A seamlessly executed, multi-channel initiative that redefined real estate marketing and led to strong commercial results, earning its accolade in the Integrated Campaigns category.
With these latest awards, Up in the Sky continues to solidify its reputation as a leading creative powerhouse in Africa, dedicated to turning brave ideas into award-winning realities.
